A white-label partner lets you say yes to more projects without hiring. It also puts your reputation in someone else’s hands, because your client will judge the finished site as your work. These are the seven questions we would ask if we were in your seat.
1. Will you sign an NDA before seeing client details?
A good partner expects this and won’t ask to see a brief until it’s signed. Ask for a non-solicit clause too, so they agree never to approach your clients, directly or indirectly. If a partner hesitates on either, treat that as your answer.
2. Where will your name, and theirs, appear?
Check the places a partner’s name tends to slip through:
- Footer credits and hidden links
- The page source and code comments
- Admin user accounts left on the site
- Theme and plugin licences
- Handover documents and walkthrough videos
White-label should mean your client sees your agency’s name everywhere, and the partner’s nowhere.
3. Which platforms do you build on, and in whose account?
Your clients may already be on WordPress, WooCommerce, Wix, Squarespace or something else. A partner who works inside the client’s or your agency’s existing account saves a migration you would have to explain, and keeps billing where it belongs.
4. How is the price set, and what changes it?
Look for a fixed price per project, confirmed in writing before work starts, with a clear rule for what counts as extra scope. That is what lets you quote your client with confidence and protect your margin.
5. What does the process look like, and who do I talk to?
Ask for the steps from brief to handover, how many rounds of design changes are included and how progress is shared. You should have one named contact, and the partner should be comfortable working in your Slack, email threads or project board rather than asking you to learn a new tool.
6. How do you check quality before handover?
Ask to see the checklist. At a minimum it should cover:
- Every page tested on phone, tablet and desktop
- Forms, booking or checkout tested from start to finish
- Basic speed and search settings in place
- A handover document and walkthrough written in your agency’s voice
7. What happens after launch?
Your client will ask for changes. Agree how fixes are handled in the first weeks after launch, how later requests are priced and how quickly the partner replies, so you are never stuck waiting while your client waits on you.
Start with one project
The simplest way to judge a partner is a trial build: one smaller site, the same NDA, the same standards. If the work, the communication and the handover meet your bar, scale up from there.
That is how we work with agencies too. See how our white-label service works, or send us a partner enquiry and we’ll reply within one business day.
